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Warner Music Group (WMG) faced challenges in translating its platform, including its existing portal, ITIL interface, and knowledge bases, into multiple languages. This translation project aimed to cater to diverse audiences across regions, expand WMG's reach, and ensure a seamless user experience regardless of language.
6 number of languages |
3,200 number of new users |
65 number of catalog items
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Client size: 6,000 | Client industry: Entertainment | Client location: Global |
WMG's attempt to translate through Google Cloud to ServiceNow encountered technical hurdles, leading to inefficiencies in the translation workflow. This posed a significant challenge for WMG's catalog items and articles, which required accurate translation to resonate with their global audience.
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The manual translation process proved cumbersome, time-consuming, and error-prone. |
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The lack of translation reviewers within WMG further compounded the issue, making it difficult to maintain accuracy and consistency across translated content. |
In response to these challenges, WMG engaged Thirdera, a Cognizant company to implement effective solutions for their localization needs.
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Localization through Google Cloud |
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Internationalization on ServiceNow Instance Thirdera integrated internalization features directly into WMG's ServiceNow instance. This allowed WMG to customize their interface for different regions and user preferences, ensuring a tailored experience for its diverse audience. |
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Plugins Implementation Thirdera deployed specialized plugins to enhance the translation workflow within WMG's existing systems. These plugins facilitated seamless communication between Google Cloud and ServiceNow, automating the translation process and reducing manual intervention. |
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Translation Workflow Support Thirdera established a structured translation workflow supported by Google Cloud's translation services. This workflow enabled WMG to efficiently manage translation tasks, track progress, and ensure quality control throughout the localization process.
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Streamlined translation process |
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Enhanced global user experience |
Thirdera, a Cognizant company is an Elite-level ServiceNow partner, enabling customers to maximize the value of the ServiceNow platform through workflow-enabled services and solutions. Founded in 2021 and acquired by Cognizant in 2024, Thirdera, a Cognizant company is one of the largest and most credentialed ServiceNow partners globally. We offer world-class guidance to help businesses accelerate growth and productivity. With expertise and capabilities spanning experience design, process optimization, and AI-accelerated solutions, we are ushering in the next era of transformation, automation, and partner expectation. Visit www.thirdera.com for more information.
Contact us today to discuss your next project and enter a new era of ServiceNow partner experience.
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